CV
Passion for transforming
A recognized leader with more than 20 years’ experience developing, implementing, and training teams to cultivate new or revamp marketing initiatives improving ROI and the customer experience.
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A top performer who has a unique ability to earn trust and build exceptional relationships to achieve business goals, quicker than most.
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Strong experience across B2B ABM, advertising, demand generation, digital, events, messaging, PR, and strategy for start-ups and global corporations. Coached and trained global teams of 30+.
Partnered with ABM colleagues to build the framework, strategy, infrastructure, content, and tactics increasing pipeline, accelerating opportunities, and growing revenue with target accounts by 150%.
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I am excited to offer my talents to an innovative tech company that is expanding and wants exceptional leaders to drive business outcomes. I welcome you to review some of my work samples and achievements.
Work Experience
7/2018 - Present
Creative & Analytical Marketing Consultant
Provide consulting services to help start-ups reach their goals while scaling to be more efficient. Develop high-impact initiatives that generate demand, strengthens the brand, and nurtures customers. Also, took a new challenge and became a financial advisor with Edward Jones, but learned quickly my passion is tech marketing.
6/2012 - 6-2018
NI, Senior Manager, Brand and Demand Generation Superstar
Led high-profile multi-channel programs to grow the business. Developed strategies, initiatives, and content based on research, collaboration, and analysis. Partnered with teams across the marketing organization to increase exposure and expand revenue - contributing multi-millions in sales opportunities. Led team to reinvent programs improving efficiencies while exceeding metrics. Partnered with customer success team and account-based marketing to help customers become more proficient and also growing account opporunties. Managed the company largest demand generation programs and consistently improved quality and business outcomes.
7/2005 - 5/2012
NXP, Strategic Campaigns and Special Programs Manager
Managed go-to-market strategies and implemented integrated plans contributing to acquisition and revenue growth over 12 consecutive quarters. Demonstrated unparalleled interpersonal skills by building strong and productive relationships with external (Ad and PR agencies) and internal partners (sales, product marketing, field marketing). Socialized best practices and new processes with 30+ global marketers. Built KPIs to report on customer engagement, digital reach, MQLs through campaigns and events. Earned respect through quality content, effective demand generation programs, and happy customers.
Education
Certificate
Demandbase ABM Foundation and Advanced
Certificate in Digital Marketing, Analytics, Automation, and AI
Kellogg Executive Education, Online
St. Edward's University, Austin, TX
MBA
BBA
University of North Texas, Denton, TX
Interests
We love to travel and experience new places - when COVID is under control. I love to learn and get gratification from helping others. I'm not afraid to try new things in business or personal life - I took up golf this past Summer and love the new challenge.
